CNN’s Advertising for Soledad O’Brien’s Latino in America Show Was Unprofessional

Posted on September 19, 2010


It seems as if CNN reporter Soledad O’Brien is in charge of reporting on minority America.  Her reporting is excellent and informative.  But this time around the advertising for her show on Hispanic Americans was a real turn off.  Part of the dialogue:  “Forget keeping up with the Joneses; You’d better keep up with the Garcias.

It is well-known to all that Hispanic America will overtake European America within a decade or so in population and perhaps influence.  That is difficult for the current majority population to accept but it will happen  in spite of the divisive tone of the advertising campaign.  Shame on you, CNN.  You mis-represented the content of the show. It did a disservice to O’Brien’s effort.

The family featured was honest about their roots and their family and everything that needed to be examined.  They were likable and engaging.  The mother and father were a devoted couple and the children came to appreciate both this fact and their heritage.  The parents met at MOMA – now what could be more mainstream than that; they took their children there and what could be more sentimental and nice than that.  But they remembered their culture.  It was a lovely, family experience.  So where’s the beef?  I don’t mind keeping up with a family like that.

Find another way to provoke interest in a program rather than provoke anger among people in the audience.