DNC and RNC on the WEB. Who Has The Most Inviting “Front Door” to Membership?

Posted on May 9, 2011


It all boils down to this:

Above, the top half of the first page of the Republican National Committee’s website.  Inviting?  Intriguing?  Want to know more?  Do you know who they are or what they do?  SamHenry thinks it looks like a basic grid page rendered by someone without a sense of design or message.  What are those tabs all about?

  • Act
  • Social
  • Blogs
  • Issues
  • Donate

Above is the first page at the Democratic National Committee website.  The blue band at the top of the page has all the basics:

  • Who We Are
  • What We Stand For
  • People
  • Elections
  • News
  • Contact
  • Contribute

The banner is clear, concise and just what is needed to find the information you may need on the first visit.  And the layout is inviting and informative and dynamic since the page-wide picture changes.  It also features a welcoming phrase “Share Your Ideas” on the slide with the two students.

The Republican National Committee needs to loosen up and get creative.  Their web page looks like a lifeless poster from a 1950’s election.  And the financial pitch?  The Republicans say “donate;” Democrats say “contribute” – a word that connotates joining in rather than passive giving.

Republicans need to get their PR and Graphic act together and of course get working on improving their database.  As things stand now, all of the dynamism is on the DNC webpage.  And all the information any candidate could need is in the Organizing for America/Obama database.  They communicate better on the net in e-mail, in word and photo.  And they have more information on voters than God.